Building on its great success at home, ZHIYUN is going to expand even more rapidly into emerging markets in Southeastern Asia. The 23rd BroadcastAsia kicked off on 26th June and last to 28th. ZHIYUN team made its mark on the event with SMOOTH 4, the stabilizer for smartphone , CRANE 2, the flagship stabilizer for professional cameras, and also the newest generation action camera stabilizer EVO 2.
About BroadcastAsia 2018
BroadcastAsia(BCA) is Asia’s largest international event for the pro-audio, film, digital media and broadcasting industries. It is a must-attend event which creates incredible opportunities for both exhibitors and visitors to talk with professionals from the industries who are reshaping the broadcast value chain.
Together with 2000 top manufacturers from all over the world, ZHIYUN attended the event representing the pioneering Chinese stabilizer manufacturer.
Looking at social media, we have moved from uploading texts to pictures, and now, to videos. At the same time, telecommunications have improved, and a 5G network is just around the corner. This whole environment is very conducive to the entire video production industry and making we media much more centered around video. This, in turn, is making stability of videos absolutely crucial. Before, stabilizers were maybe more of a tool for professional filmmakers, but in the future it's going to become a consumer electronics product that everyone can use.
SMOOTH 4 exactly caters to this trend. It is billed as “born for mobile filmmakers”, suggesting that it is created for people who want to record their daily life in high quality.
It is worth noting that last month SMOOTH 4 was named a CES Asia Innovation Awards Honoree, confirmed by CES Asia official email. SMOOTH 4 is revered for its ground-breaking design: the unprecedented follow focus handwheel that integrated into phone stabilizers and the control panel with hot keys. It is a truly low budget product that can produce premium videos.
Targeting at professional photographers, CRANE 2 has exploded in popularity to dominate the market. It is the world’s first three-axis camera stabilizer with follow focus control. With a payload of 3.2kg, CRANE 2 only weighs 1.25kg, suitable for all-day shooting. The staggering 18-hour run time and replaceable batteries ensure a smooth shooting for a long time without unwanted interruptions. The innovative OLED display and quick dial control set CRANE 2 apart from its rivals, allowing direct parameter settings via gimbal. CRANE 2 now comes standard with Servo Follow Focus, which means CRANE 2 now supports focus control for almost all cameras on the market.
Since its launch, ZHIYUN has kept updating CRANE 2, from firmware, software and even the accessories. Besides CRANE 2 and Servo Follow Focus, a broad range of accessories are available for purchase including Motion Sensor Remote Controller, Dual Handle, Shoulder Bracket, Mini Camera Monitor and Flexible Pipe, which are tailored to different needs.
To engage people’s interest in ZHIYUN products, during the event, ZHIYUN offered CRANE 2 as a prize in a raffle. Ajit Sinch from Coffee Live Production was the winner and took a brand new CRANE 2 back home.
Along with CRANE 2 and SMOOTH 4, the newly launched action camera stabilizer EVO 2, featuring splash-resistant, again was displayed.
In pursuit of ultra-lightweight, EVO 2 is made with ABS composite materials. This special material is capable of keeping splashes away even when EVO 2 is charging the action camera.
The most talked-about feature is the clip-up harness designed to hold the action camera. Currently the action camera stabilizers on the market use screws to fix the action camera, which is time consuming and easily gets scratches on the camera. This new design significantly reduces time on mounting the camera and protects the camera.
The control panel on the gimbal is designed for quick switch between video and photo taking, or entering into full speed following mode - Beast mode by simply pressing on the trigger button. Users can also adjust GoPro parameters through ZY Play - ZHIYUN official APP.
During this event, ZHIYUN was happy to meet new friends and seek for potential partnership. For stabilizer industry, Singapore and other Southeastern Asia countries are emerging markets. Cracking into these markets will be an expansion opportunity, while a challenge to ZHIYUN. However, with cutting-edge technologies and a clear vision, ZHIYUN is confident to bring the best products to the market and empower people for all levels in filmmaking.
